10 marketing tactics for hotels, resorts and hospitality
1.) Travel agencies too often focus on marketing their “special features”. They talk about their luxuries, location, and beautiful pools. But when writing your brochures, write about the experience that you will give your customers rather than the transient luxuries that they can give you at any hotel.
2.) Surprisingly, travelers don’t chose their destinations based on costs. Marketing your hotel as the cheapest around would be great way to attract customers, but a poor way to collect any practical revenue. Rather than competing on price, compete of value. Don’t be the cheapest hotel, but one that can offer the best experience in the area.
3.) Being active on social media helps you to keep in touch with “fans” in the community. Keeping in touch helps to generate more revenue, believe it or not.
4.) Workings with travel aggregators help travelers book their flights and vacations easier and more efficiently. Though the website charge fees for inclusion of their website, it is worth it to have a wide audience to be advertised to, especially in San Diego, California.
5.) Email marketing is one of the most powerful ways to get in touch with consumers personally. Carefully timed emails around vacation times during the year will help to gain customers for your hotel to help increase revenue.
6.) Repeat customers are the loyal customers that will stay with a hotel for several years at a time, and they help to increase exposure. And focusing on customers that come around yearly to give them a comfortable stay and a comfortable room will ensure them to still come to the hotel for several years to come.
7.) Treating guest at the hotel as if they are family helps for a close between the guest and the staff. Acting this way toward guest helps to win repeat customers which in turn help to earn more money for the establishment.
8.) Retargeting potential customers is a good idea to help market for your hotel. Customers that visit your website, only to leave and never return sometimes. Many of the people that leave your website without making a booking can be converted into customers with the right strategy of retargeting.
9.) Asking customers for personal feedback of your customer service will help for you to improve your skills and services for future references. This helps you to learn which aspects of your market are working, and others that aren’t working at all, and those of which are working.
10.) Writing a company blog helps to stay in personal connections with guests, provide useful data for customers, and to increase the hotel’s visibility to search engines. Writing a blog also makes keeping your hotel or agency’s social media presence up to date simple, even if it is a simple bi monthly update of the blog.
Keywords - Hotel design, hotel marketing, resort marketing, Brochure Design, Package Design, Logo Design, Graphic Design, San Diego; Los Angeles; New York, Creative Agency