Top Ten Mistakes Designer’s Make With Packaging Design
Packaging design is an effective strategic tool. Companies can use package design to gain a viable competitive edge. The idea at the buyer‘s end is to get a good design that can enhance their communications, and corporate identity. According to Carrie Sloat, a well-known graphic designer in San Diego, California, packaging is arranging and working with many forms of art: photography, colors, typography, and illustration. Hence the designer shouldn’t make certain mistakes to construct a best package, some of these are;
1. Customer’s Choice
The graphic designer from California states that to design should be to help clients touch their potential such that their individual stories are told in a more effective way, interconnecting with product's nature and connecting packages to their targeted consumers. The worst mistake is then to design packaging for purpose not matching with clients.
2. Underestimating one’s self
Young designers usually lose confidence which lowers their potential outcome. The trick simply is learning to love the fear. Every human has unique ideas, think like an artist and use your creativity to nail the packaging design.
Before you start working on a particular project, do some research about the client’s business. Learn as much as possible about the foundations of a project, client’s business cosmos, their goals, their history and their competition.
4. Inappropriate Typography
Typography is important because it conveys the feeling. Picking a suitable font for a design is very important task and people do mistake in selecting them. Understanding the project is the key for selecting the typeface.
5. Designing with functions
Instead of designing Packaging Design with requirements, designing with functions will help the designer to make clearer and more operative design process.
6. Stock Imagery
Sometimes it helps to use stock images, it helps the non-photographer designer. But using them usually can create monotony and can become familiar.
7. Incorrect method of saving files
Saving files during and after coding is important. A correct codded file with wrong extension can lead to a comprehensive design package. Another mistake is not cross checking for syntax, color profiles, file formats and outlining fonts. CMYK and at 300dpi are generally used for print work while web packaging is restricted to RGB.
8. No Checklist corrections
Sending incorrect or incomplete files, forgetting to embed images or type of outline are main causes of production delays. Checklist must curtail these issues along with the spelling check to find misspelled words.
9. Stealing designs
‘Be original’ is the key to success. Remember influences must not over power so much that they hide the effect of actual design in your mind. Detach your inspirations and creativity once you perceive, then blend them in a way that they create a masterpiece not a plagiarized item.
10. Following the unnecessary trends
Designing logos as the trend goes or designing birthday cards for the companies will only work till the trend eventually dies.