Business card design is often what a customer’s first interaction with your company ever is. Therefore, it is based on a first impression, whether it is good or bad. So naturally, it’s obvious that you would want a business card that is good and appealing to the audience you’re trying to reach out to.
1.) If there is lots of information to be displayed on your business card design, you may be tempted to shrink the text on the card, but it’s important to be cautious because though words may look readable on a computer screen, it may be illegible once it’s printed. So being practical and taking precaution, the smallest font that should ever be used on a business card is 7 point font.
2.) Bright colors can make a business card design stick out from the rest and have some distinction to it. This tactic of bright and colorful business card design is used often by businesses to aim as fresh, exciting, and original.
3.) Though it may be obvious, the most important thing when designing a business card is the information you want to convey toward your audience. The simple things such as your name, job title, and company name are all crucial details to include in your business card. For instance, if your business is in San Diego, California, you’ll want your customers to know where you are, and how to reach you.
4.) If you are worried about words that seem to look dull on your black and white card, then you should try embossing the words. Embossing creates a raised 3d effect, which adds style and interest to a business card.
5.) It’s important to use the right types of colors. Whether they look stylish or not, the cards should match your company’s colors.
6.) Pictures speak louder than words, and this remains true for the business card. Though the written word is important, the visual effect your card portrays is important also. Leaving space to display an image of your product will often attract attention for
7.) The use of borders on your card should be limited because it’s very dangerous to use. When they print, they are very inaccurate. A perfectly symmetrical border on your card is very rare, so the use of borders is normally prohibited.
8.) Printers usually specify a “safe area” in the center of the card, so it is safe to keep any important information from this area.
9.) The thickness of this business card design is important because thicker business cards tend to be thought of as more quality, which in turn will make your business seem more professional.
10.) Though it is tempting to use unusual information for your business card, it is best to keep the information simple and professional.
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