Should I hire an American graphic design agency or outsource overseas?
Considering all the technology we have nowadays, outsourcing overseas seems to be a common choice. More and more American customers decide to look for freelance graphic designers or foreign agencies, mostly to save some money. But is outsourcing a good, cost effective idea or does it come with unforeseen issues?
Hiring an American graphic design agency means you’re hiring someone who shares the same background and quickly understands your vision. You have to ask yourself, will a graphic designer in another country understand what American product design should look like? Will they understand what Americans look for when deciding to buy a product based on the package design? It has been proven that it’s harder for individuals to fully comprehend other cultures than their own; this means no one will be able to provide effective knowledge and experience, as well as someone who knows exactly what your culture is all about. Graphic design is one of the biggest tools you can use to enhance your business and the customers perception of it, so make sure to choose the right people to take care of that for you.
Secondly, regarding the prices in our industry, it is indeed possible to find it cheaper to work foreigners. However, keep in mind your money will contribute to a different country’s economy instead of your own. And since we’re talking about the costs, you should keep in mind that people who work in San Diego graphic design agencies are well trained professionals that are committed to their work, therefore giving you your money’s worth. Nowadays the American market is very flexible and offers quality work for competitive prices. If you want a product design that speaks to your specific market, say San Diego, California, then wouldn’t it be best to hire a San Diego graphic design company?
Moreover, the language barrier is a common issue when it comes to outsourcing. Although there are many people who can speak and understand English, many of them will not fully understand the nuances. This often leads to longer conversations and explanations so that the people doing the job for you completely understand what you need. Working with a San Diego graphic design agency, on the other hand, means having your project done in time by a team of professionals that understand exactly what you want, thus avoiding the stress of constant misunderstanding and additional explanations.
Another thing to consider is the educational background of the people you hire. You want to make sure the people working for you know their business, have a strong portfolio and know graphic design subtleties like the back of their hand. At Elevate Creative, based in San Diego, California, we pride ourselves on over 15 years of product design, graphic design, and packaging design experience. We already know the American market, and we can guide you in designing a product that will sell to your specific clients. It’s true there are talented graphic design professionals all around the globe, but there are also thousands of beginners that can claim differently, and it’s harder to check which one is right and which one isn’t when you’re outsourcing. Finding an affordable yet high quality service abroad can be stressful and time consuming.
Last, but not least to consider is the availability of the ones working for you. American graphic design agencies are reliable from this point of view, since they share the same legal terms and probably the same time zone. When outsourcing, it’s harder to keep control over your project, due to time zone differences and legal conditions. If there’s an issue with your project along the way, there’s no customer service department to complain to, you simply have to deal with the situation.
All in all, hiring an American, California graphic design agency for your projects means less stress and more creativity from a team of well trained professionals that are efficient and are always available for their customers, whereas outsourcing may be cheaper but can bring additional issues, and in the long run will cost you more. You have already spent precious time and money developing your product, and at Elevate Creative, we strongly suggest that you don’t cut corners on the packaging design, which can often be the most crucial part of whether or not your product sells!
Contact Elevate Creative today for a free consultation and free estimate for your next product design. Let’s make your product a success!