You are doing everything right when it comes to marketing your product, yet you still are having trouble getting sales. Maybe your marketing isn’t as correct as you thought. Here are 10 common marketing mistakes that can seriously hurt your sales.
1. Targeting the wrong audience
You could have the best marketing scheme out there, but if you aren’t aiming it at the right people, your message will get lost. Be sure you are marketing to the people that you want to buy your product.
2. Targeting everyone
Going along with the wrong audience, everyone is the wrong audience. You can’t please everyone, so find the group you can please and stick with them.
3. Not being unique enough
There are new products appearing on the market every day. You need to make sure that what you are offering is different from the other products out there.
4. Not standing out enough
This goes along with not being unique enough. Your packaging is going to be on the shelf with dozens of other products. You need to make sure the packaging will draw in customers while it is amongst a sea of other goodies.
5. Too many words
You only have a few seconds to draw in your customers. State the benefits of your product in short, concise sentences so it doesn’t take forever for the customer to figure out why they want your product.
6. Ignoring repeat customers
Most of your sales are going to come from repeat customers. They don’t want to buy the same thing over and over. You have to keep things fresh and new for them, while still drawing in new clients.
7. Lacking focus
If your marketing scheme is all over the place and unorganized, it’s going to be hard to draw in customers. Keep things organized and focus on a few key points about your product.
It may seem like a no brainer, but you can’t skimp on the quality of your marketing and product. If it’s sloppy, people will notice and they’ll go somewhere else.
9. Ignoring the future
Pay attention to the way the market is going. You can stay ahead of the curve and give the customers something new that they will love.
10. Poor pricing
It all comes down to what things cost. Make sure you aren’t overpricing your product to make up for high marketing costs. Not only are people not going to buy your product, but you are wasting money on marketing that doesn’t work.
Save yourself from poor marketing decisions so that you can make the most out of your plans and products and be successful.