The way to get people to buy your product is to get them to see your product. Using these 10 tips, you can get your packaging design more exposure in the world without having to pay a pretty penny to do so.
1. Create a blog
There are many resources out there for creating your own blog. You can post pictures and design ideas to get feedback and to get more interest in your work.
2. Post as a guest blogger
Find a blog that you know your clientele follow and post a blog about your designs. You can post pictures about your package design and reach out to a group of people that don’t necessarily follow your blog but would be interested in what you are working on.
3. Use design galleries
There are plenty of design websites out there where you can post your package designs for free and get them out there. Plus, you’ll meet other designers that can help you tweak your designs.
4. Social Media
5. Create an awesome website
You can link your social media and blog accounts to it. Plus you’ll seem more professional and have your own website to personalize and work through.
Get to know other designers or business owners in the area that can help promote your designs. Word of mouth can go a long way in today’s world. Try to get your name out in your local area, for instance if you live in San Diego, California, make sure you sign up and attend all the business networking events you possibly can.
7. Work with other businesses
Going along with networking, you can work with other businesses in your area to get your work to reach more of the public. They can put your designs on display or can post information about your design company to get the word out there about what you are doing. For instance, we live in San Diego, California, and once a month we make it a point to schedule a lunch with another local business that may have synergy with our company, Elevate Creative.
8. Be active in the community
Attend fairs and craft shows. Set up a booth and show off the stuff you are working on. You’ll be able to interact directly with potential customers and get immediate feedback about what you are working on.
9. Free giveaways
Everyone loves free stuff. Hand out stickers or other fun little things that can have your package design or logo on it to help people remember you.
10. Enter a design competition
Check out online for competitions where you can submit your designs. You’ll get the word out about who you are and what you do. Plus, you may win some cool prizes.
Getting your name out there doesn’t have to be expensive. Take advantage of the many resources out there that can get your product and your name free publicity.