When smaller brands have a plan for packaging their products, they should be viewing the packaging’s design as a single and important call to action for the consumer to say – ‘buy me, I am the best option available to you’. This reason is why it is imperative for small companies to invest in their competitors while making their product stand out in the market or on their monetizing website. A seductive product packaging coupled with great branding becomes an unstoppable combination for smaller brands who must fight it out with larger and more established companies who are hoping to grab a share of the market.
In case your business is in such a scenario here are a few tips on creating the perfect packaging for your product:
Tip 1: consider form and function
These are the very basic considerations – form and function. In the most basic form, packaging will provide your product with safety. However, enveloping your product in a blank box along with bubble wrap and polystyrene will not bring you new customers. Your packaging must provide consumers with the appropriate product information that will make it an interesting and attractive product to own – what is it, why should one buy it and why it is the best product to suit their needs are all questions that the packaging should answer. Successful package address the challenge of form and function while blending in substance and style. Successful packaging also neatly houses the product and creative content server to communicate the product’s contents.
Tip 2: Never shy away from creativity
If your business goals are to inform your customers of your product being of great quality, your packaging needs to convey this. Once it is clear that plenty of time, consideration and effort has gone into the packaging alone, this needs to speak volumes over the product that is being housed. High quality and creative packaging tie up to influence decisions for the consumer, even if the product might be priced slightly higher than your competition.
Tip 3: Be clear and concise
In a few instances, an overdose of creativity could lead to product ambiguity. As it isn’t always clear about what is inside the box, sometimes it is even more difficult to find the brand name on the packaging. Your packaging needs to ensure these mistakes are never made.
Bold packaging design filled with product benefits are confusing and can disguise the branding and branding ethos. The other end of the spectrum witnesses minimised packaging whose sole focus in the brand and not on the benefits of the product. For household names and a few global brands, this might be a good idea. However for smaller brands, it can mean frustration for the consumer and a missed sale.
Tip 4: A traditional vs online display
The setup that your product is sold in makes a massive difference on the product’s packaging design. In a physical shop there is a higher chance of your product reaching a shelf or a display stand. However, for smaller brands your choice must be to maximise your audience by selling your products online.
Always feel encouraged to bring in the services of an agency in case the above ideas do not work for you. A fresh perspective is sometimes the best thing for your brand!