A brochure is an important marketing tool. It highlights the USP of your business and keeps your brand fresh in the minds of your customers. A brochure needs to be clearly designed and created to be the standalone hallmark for your company. Here are a few useful tips to keep in mind when creating one:
Start off strong
Do your research. Ask yourself or your designer about the need for a brochure. Defineyour business goals clearly. Try creating a brief as it is extremely important for the creative process. Take a step back and visualize what the brochure might look like and what exactly you are trying to achieve.
Maintain font sizes. Nothing turns off a customer more than a brochure that has more sparkle and shine than useful content. Ensure your heading, subheading and bodyfonts are kept consistent in your brochure. If you have a corporate identity policy in place, share it with your designer to maintain consistency. Ensure you know what size the brochure is going to be in – will it be the standard A4 size? From here you can explore paper options such as coated paper or other styles.
Ensure your content is accurate
Your brochure content is invaluable. Complicated, long winding sentences with grammatical mistakes along with a lack of breaks will leave your customers confused. Copy is a part of the overall design concept and is almost always the first thing you look at when you read a brochure. In the early stages of any brochure design project, experiment with your copy to check if any reworking is required.
Headlines are not just an element of the content and must flow well. Keeping your copy clear and easy to read means you are keeping your reader and potential customer in mind. Will this brochure be your call to action? Will it be a giveaway at an exhibition? What will the brochure say to people who open it for the first time? Will your brand stay in their minds at the end? Design solely for your customers.
Keep ideas simple
A complicated brochure layout should be avoided. Sometimes the simplest of ideas are the most effective. It is fine to stick to a simple layout, format and equally easy to understand content. In fact, they might help you much more in sending across the desired message to your potential customers and attract them to your business.
First impressions are key
A well designed brochure must fit the business you are in. Charities will not benefit from owning a luxurious looking brochure. While new products might require a brochure that look amazing on exhibition stands, it should also offer a clear understanding of the business needs to your customers. Keeping in mind the nature of the business goes a long way in creating a good brochure.
These simple tips can help you design a brochure that communicates your message effectively to your target audience.