The Top 4 Package Design Trends of 2015
Package design has changed tremendously in the last 7 to 8 years. Patterns, connections and themes that emerge in consumer products on a daily and yearly basis is more and more commonly being observed these days. While these patterns become more and more established and embraced by designers, agencies and consumer product companies globally, they morph into emerging trends. In order to nail down these trends and ensure they do exist, this article has been written. 2015 sees the following key emerging trends that should be extremely relevant in package design and consumer products in the coming year.
#1 The luxury of less
Luxury of less refers to the trend of a new generation of luxury goods less reliant on established luxury brand names as well as flashy over-design. In a post-recession era, luxury packaged branding is making its presence felt. Packaging design and luxury branding are being called out into this new era and are being designed to make an impact. This is the era when overall brand experience is as valuable as the actual product itself. Many times even more. While the economic climate might have changed for luxury brands, there is a stronger need for brands to express heritage, luxury values and quality these days.
#2 Visual authenticity
This is a trend marking significant change from the mainstream, yet is slowly becoming mainstream itself. Visual authenticity is marking a complete rejection of established corporate brand design and is a response to changing consumer values with many choosing not to rely on established brands. Appetites are starting to skew towards more honest and real products. Products which appear uncomplicated or even vintage inspired are growing in popularity. Products which illustrate trust and create elaborate human connections are growing in popularity.
#3 Bio-based packaging
This is not necessarily a new trend in package design. It is rather more of a next generation technological evolution of sustainable packaging materials. Consumers these days demand more honest and environmentally responsible products and packaging. A new surge Bio-Tech substrate innovations has been inspired by nature, with the goal of reducing carbon footprints and is now making its presence felt. New sustainable packaging innovations on the horizon as well as designers and consumers are starting to experiment with new innovative substrates. The characteristics of the trend include being carbon neutral production, usage of edible packaging substrates and new innovative substrates that are created from natural materials.
#4 Ultra pure
This trend refers to brands seeking to create stark and minima stripped back brands and packaging systems in a reaction towards consumer appreciation and wanting of minimally designed brands and products. Ultra-Pure raises brand minimalism higher taking it to the process of reducing the essence of the brand to its purest and simplest form. This is the opposite of excess and is the ultimate display of brand purity. Typically expressed through simple abstract shapes, the brand usually represents some aspect of the product itself. It relies on absent branding as there are no traditional logos. Ultra pure is a bold brand statement that uses dichromatic or monochromatic color schemes.