Five Trade Show Marketing Tips you Cannot Overlook
It is extremely important to make the most of your company’s investment of time, money and effort in displaying booths at trade shows. A bit of careful planning and research goes a long way in ensuring a successful showing at the next trade show. Below are some key marketing tips to attract visitors to your booth while putting on a successful trade show exhibition and exploring a few of the best ideas for trade show giveaways.
How to attract prospects to your booth
A trade show is a meeting place for buyers and sellers. Here the benefit is buyers arriving at trade shows looking to purchase and wishing to learn more about the latest and greatest you might offer. The issue here is the competition in direct vicinity and having to overcome the issue of buyers not missing your booth.
Location of booth
Location is key with trade shows offering prime location booth for an extra charge. If willing to pay extra, you should look into this early. Many prime locations will sell out fast as early as a year in advance. It is also a consideration when negotiating the contract. If the plan is to attend a trade show on a long term basis, prime location should be leveraged then.
Good looking booths work charms on your customers who are attracted to them like bees to honey. Using bright colors and effort into the design of your booth, it makes a world of a difference towards potential customers walking by. Ensure your messaging is clear and viewable from every direction near and far. Clear signs and optimum lighting go a long way in ensuring this.
The importance of booth hosts
Consider having booth hosts who are trained to answer simple questions and assist buyers in speaking with the appropriate staff member in the booth. Entertainers such as models, magicians, singers or other types that go well with the company persona or theme of the booth or trade show should also be used.
Display your expertise
Present something of value to trade show attendees. Examples include white papers on state of the industry, top 10 lists of products, newest trends etc. if the majority of people attending a particular trade show are from outside the region, you could offer local area information such as places to dine.
Giveaways and promotional products are a staple at trade shows. However, selecting the right promotional products to giveaway can ensure the investment made is worthwhile.
Pens are a good standby as they are kept for a long time and could have a transfer value as recipients could give them to others. Bags are useful as people need something to carry the stuff picked up at trade shows. USB drives are the highest ranking in terms of popularity with mobile device cases also being well received.
Carrying off successful trade shows involve a lot of planning as trade shows can be a risk due to the cost involved. It is imperative to do enough to ensure the investment made sense. Routines are formed the more you visit trade shows so ensure you constantly innovate and improve it.