Presentation is an important aspect of selling a product or a service as it helps not only to attract attention, but also increase the perceived value of your brand. That is the reason that most luxury brands take so much of effort into improving the cosmetic appearance of their products. A high qualityproduct presented with a conscious effort of winning over the customer always has a good chance of being a success in the present market. And label design forms one of the key aspects of showcasing your brand.
There are no rules, only guidelines
Label design is a creative process, which means that you need not be inhibited by any rules while designing one for your products. However, experts in the industry have noticed that some practices improve the possibility of marking a certain product out from the competition. The following tips will help you design a great label for your products:
- Software matters: Regardless of the type of label you want to create, you need to use a reliable and versatile tool to make an appealing design. Some of the popular design software favorites in the industry include titles such as Corel Draw, Adobe Illustrator and etc. The software you choose should be able to support the most popular file types required for printing.
- Theme design: The theme of your label is made up of a large number of contributing elements including the color, font style and graphics, which is why it is important to get a clear picture of your aim before you begin. Look at designs that work with your target demographic and use similar themes to appeal to them.
- Size and shape: The shape and size of your label will depend largely upon the shape and size of the product. A quirky label shape can be used to attract the attention of prospective customers, while the size should be enough to provide information about the product.
- Information: The primary purpose of the label is to provide information about the product to the buyer. You may include all relevant data in the label, including the contact information of your business and social media links.
A label is a great way to show a quick description of the product while also helping it stand out from the competition in the market. With some careful label design practices, you will be able to create a label that conveys the principles of your brand effectively.