In the current paperless age, a brochure may look out of fashion, but brochures are one of the most effective ways of grabbing the client’s attention for a prospective business. Smart content plus sharp graphics are the pivotal ingredients for the brochure design. A brochure must be able to convey the excerpts of the business or services in an efficient and concise manner. Brochures are meant to be a credible and tangible sales and marketing tool, so it has to be visually appealing and convincing for the person who is reading it. Below are some tips on brochure designing.
Understanding the reader- The brochure must be prepared with the reader’s point of view in the mind. Analyzing the customer/reader's needs would help in putting the content in the right order. A customer would have many queries in mind before considering opting for the business. So it is ideal to note down all the questions that a potential customer would have and answer them out in a logical order to choose the apt content for the brochure.
An attractive cover design – If the brochure cover is not eye-catching, there are chances that the brochure would be left untouched. The cover should be attractive enough for the reader to go through the rest of the pages in the brochure. To grab the attention of the reader, it is ideal to combine a visually appealing design with an attractive, intriguing headline to address the benefit more powerfully.
Consistent content with copy flow- It is important to keep the content consistent and accurate explaining the key points of the business. It is ideal to keep the content precise, concise and relevant to the topic. It is good practice to make a list of everything that needs to be included in the brochure and put them in order to give a copy flow. A brochure is like a small book, telling the story of the product, so the content has to flow in a logical manner through the pages, else it would become unreadable. It is necessary not to make the brochure too wordy so that the reader does not lose track of what he is reading. The headline and taglines should be eye-catching and benefit-oriented to engage the interest of the customer.
The creative design stands out- Design is a key for a smart looking brochure. An innovative design with visually appealing font and colors can make the customers pick your brochure over others in competition. Use of bold colors and heavy graphics can spoil the interest of the reader. It is important to keep it simple and neat and use the suitable graphics that would impress the customer.
Give options to respond- It is important to print the contact details, phone number, and other business details at the place that is readily noticeable. Adding website URL, Google+, Facebook pages and QR codes would make it easy to take the business to the customer.
An effective brochure should not only attract the customers but also be able to make more sales and business. Remember that you can always seek the help of professionals for brochure designing if things get overwhelming.