Your company might not be physically present everywhere, but your brochure would be displayed in many different places for the purpose of advertising and marketing. Therefore a good brochure design is extremely important as a means for a business to communicate with their target audience.
One of the features of an effective brochure design is that it clearly outlines what the business is about and the products or services it offers. On the other hand, a poorly designed brochure may typically cause confusion or frustration in the minds of the potential customers leading them to look for other companies offering the same product or service. You may be actually increasing business for your competition by not paying enough attention to your brochure design.
How to make your brochure more effective?
So what is the trick to creating an effective brochure design? How will you know if your brochure is good enough to get attention and response from potential and existing customers? Below are a few tips to help you get started with a brilliant brochure design:
- Talk to your customers
If you're looking to design a brochure to boost sales or announce a new service or product, you obviously want to get a decent response from your customers. But prior to spending time designing the brochure, ensure that you understand your customers. What attracts them to your product? How it can benefit them? What important problem does the service or product offer for the customer? You need to talk to your customers in order to get answers to these questions and involve them in designing your brochure in a way which makes it more relevant and effective.
- Come up with an attention grabbing headline
Once you are aware of the perceived problems and interests of your customers, you need to incorporate them into the headline of your brochure. The headline should then be followed by solution to these problems.
Several businesses make the mistake of starting with the basic information about the company. You need to capture the customer’s attention right at the start and that should encourage them to go through the remaining text on your brochure.
- Working with graphics
An extremely important tip is to avoid wasting space by putting a picture of your office building on the brochure. Customers only care about the product or service you have to offer, so utilize space by adding as many interesting and relevant graphics related to your product or service.