For business marketing, logos and brand strategy play an extremely critical role. The logo design is essentially the primary graphical representation of the company and what it does. It is a symbol of the company’s brand. Therefore, it is the most important visible manifestation for the business in its target market. A logo which is well-designed is an essential component of the overall marketing strategy of your company.
What is the purpose of a corporate logo?
In simple terms, corporate logos become the “face” of your business organization. They symbolize the distinct identity of the company through images, fonts and colors and also offer vital information about the organization. This enables the target audience to relate to the company and its core brand values.
In addition to this, the logo also serves the purpose of being a shorthand means of referring the business in marketing and advertising materials. They also help in anchoring the decisions regarding different colors, designs and font choices with respect to other marketing materials of the business.
How to design a logo?
The benchmark of a good logo is its uniqueness and understandability among potential customers. Even among a huge pool of choices for visual elements, colors and typography, the main objective of a logo should be to convey some company-related information. This means the logo should be designed in such a manner that it gives some idea about the background of the company or the industry to which it belongs.
For instance, companies dealing in hi-end technology will often use angular logos. These help to communicate speed. On the other hand, let’s take the example of service-based firms. They would typically use rounded logo designs as these offer an understanding of trust and service.
Logos serve as an identity for your brand
As mentioned before, a logo is the primary visual representation of the brand identity of a company. This logo design would feature on the websites, advertising material, business cards, stationary and so on. Therefore, the design of a logo can very well contribute towards the success of a business. A poorly designed logo can indicate amateurishness and can be a big turn off for your potential customers.
Remember that a logo should be in-sync with the other elements of the visual presentation of a company. Even if your logo is very well designed but is supported by contradictory visual elements or incoherent fonts, it will not serve the purpose of creating a definite brand identity among your customers.