It's isn't really new information that packaging design can make or break the success of a new product. The kind of design choices you make can have a significant impact on the popularity on the item you are trying to sell. No matter how much we would like to deny it, the truth is that humans make judgments on appearance, and when it comes to impressing your customers with a product, the visual appeal has to be outstanding.
It is stated that the average customer takes just 2 seconds to pass judgment on a product based on its packaging design. So, if you want to grab the buyer's attention with your packaging design, you will have to follow these simple rules.
Avoid being common
Impressing a customer has a lot to do with how unique your packaging design is. Unique products sell more than run of the mill products. Similarly, uniquely designed packaging can help achieve the same. Try to understand the target audience and the relevance of the product you are designing for. Step into the shoes of the customer to see how they would perceive this product. This should open up your imagination to concepts you might have missed out on previously.
Do not exaggerate the contents of the packaging through your design. Try to keep the design as accurate as possible without compromising on the visual appeal. Customers will always compare the packaging to the actual product, which can lead to dissatisfaction if the two do not match. This will eventually affect the brand's business. So, be honest with the pictorial depictions.
When a product is stacked on supermarket shelves, it will most likely be surrounded by other products that are equally good and maybe even better. As a designer, you obviously cannot make changes to the product itself. However, you can create an effective design that allows the product to stand out from its competition. The more unique and distinct the packaging design, the more shelf impact the product will have.
So, try incorporating design elements that will catch the customer's eye or try using a color that isn't being used by the competition. You can even create your own version of a test supermarket shelf and place your product on it to see how it stands out.
Clarity is an important aspect of packaging design. Make sure your design matches the product you are packaging. The customer must be able to identify the purpose of a product just by looking at the product. The last thing a customer needs is a detergent box to look llike a cereal box.
So, make sure to follow these guidelines the next time you're up for a packaging design challenge.