Your Business Needs a New Logo and This is Why
Most marketing professionals have been there. You walk up to your boss and tell him/her that the company needs a new logo, only to be shut-down with the usual excuse of “it's not worth the money”. The truth, however, doesn't change. Your business is probably out of touch and a little re-branding might give it a fighting chance.
However, convincing the boss takes a lot of effort and a ton of information. So, the next time you walk into your boss's office with the idea of suggesting a new logo, you'll definitely need the following reasons to back you up.
Improved Value Perception
No matter how much we deny it, humans are psychologically programmed to judge a book by its cover. Whether it's people or the food we eat, appearance plays a major role in influencing our decisions. This rule also applies to your business. So, if your brand can exhibit quality through a new logo, then a customer will, most likely, associate quality with your products too.
Most humans are visual learners, which means we remember things better if they can be visually represented. Similarly, a new and improved logo can help a prospective customer retain your company's branding in their memory. The more they like your new logo, the more they are going to remember your brand, which ultimately converts to a sale every time they walk down the supermarket aisle.
If your new logo can arouse positive emotions in a customer, then they are definitely going to talk about it. This can only result in one thing; more word of mouth marketing. The more customers talk about your brand, the more likely they are to develop a loyalty for your products. Plus, they get others interested in your brand too. The more, the merrier.
At the end of the day, it cannot be denied that branding plays a key role in boosting your business. A new logo design can do wonders for your company's revenue and profit. An attractive logo design indicates that your company takes its business seriously and is passionate about doing things differently. It communicates to the customer about your professionalism and also about the niche your business operates in.
Though a new logo might sound expensive, the returns are well worth the investment, provided you hire a professional to work on it.